About Little Ruler
(From their website)
The problem with young kids isn’t what you might think. It’s not that they can’t communicate well, pull their own weight, or control their bodily functions. No, the real problem is they’re just not cool. Shy of getting a nose ring or trendy fauxhawk, however, there’s help for tykes everywhere thanks to a two-year-old clothing company that, according to “Access Hollywood,” is “setting a new trend for tots – skater chic.”
Little Ruler, founded in September 2004 by ‘80s skateboard legend Jeff Kendall and his wife Maureen, was inspired in part by Jeff’s former profession and in part by the birth of their two sons: Cole (now 5) and Parker (3). “Until we had Cole, I had no idea just how hard it would be to find cool clothes for kids,” admits Jeff, who says nothing about how uncool it is to spit up on dad when he’s feeding you strained carrots.
Luckily, with Jeff’s senior marketing position with NHS, a Northern California skateboard, snowboard and surfboard manufacturer, he was able to custom-print some one-pieces and junior t-shirts with cool brand logos. Maureen recalls, “When our kids wore this stuff, the reactions from people made us realize that skaters and skate fans of our generation may have become parents, but they haven’t lost their passion. So we founded Little Ruler to share that passion with the little ones in their lives.”
Jeff Kendall grew up in Indianapolis, where he discovered and embraced skateboarding in 1978. Seeing more opportunity for growth and travel among the Northern California skate community, he made the decision to ride for Santa Cruz (NHS) in 1985 and turned pro soon thereafter, competing on the circuit until 1992. Among numerous awards, he earned second place in his first pro contest in Southern California and was ranked third in the world in 1989. Seen in the classic skate films Wheels of Fire (1987) and Streets on Fire (1989), Kendall has remained in the skate world as team manager for Santa Cruz Skateboards and senior marketing director at NHS.In July 2007, he was promoted to Vice President of NHS,Inc.
Maureen Kendall, a native of the San Francisco area, grew up in nearby Almaden (San Jose). She graduated from San Jose State University, receiving her Bachelor of Arts in Industrial Organizational Psychology and going on to bring her corporate skills to Netscape and a variety of startups as a human resources consultant. Maureen met Jeff Kendall in 1996 and soon after entered a new career, motherhood, before co-founding Little Ruler in 2004.
GIVING BACK Little Ruler is proud to donate to the following charities:
Alliance for Smiles-Non Profit helping children with clef lip/palate anomalies http://www.allianceforsmiles.org/
SMA-Non Profit helping children and families with Spinal Muscular Atrophy http://www.fsma.org/
Little Ruler, founded in September 2004 by ‘80s skateboard legend Jeff Kendall and his wife Maureen, was inspired in part by Jeff’s former profession and in part by the birth of their two sons: Cole (now 5) and Parker (3). “Until we had Cole, I had no idea just how hard it would be to find cool clothes for kids,” admits Jeff, who says nothing about how uncool it is to spit up on dad when he’s feeding you strained carrots.
Luckily, with Jeff’s senior marketing position with NHS, a Northern California skateboard, snowboard and surfboard manufacturer, he was able to custom-print some one-pieces and junior t-shirts with cool brand logos. Maureen recalls, “When our kids wore this stuff, the reactions from people made us realize that skaters and skate fans of our generation may have become parents, but they haven’t lost their passion. So we founded Little Ruler to share that passion with the little ones in their lives.”
Jeff Kendall grew up in Indianapolis, where he discovered and embraced skateboarding in 1978. Seeing more opportunity for growth and travel among the Northern California skate community, he made the decision to ride for Santa Cruz (NHS) in 1985 and turned pro soon thereafter, competing on the circuit until 1992. Among numerous awards, he earned second place in his first pro contest in Southern California and was ranked third in the world in 1989. Seen in the classic skate films Wheels of Fire (1987) and Streets on Fire (1989), Kendall has remained in the skate world as team manager for Santa Cruz Skateboards and senior marketing director at NHS.In July 2007, he was promoted to Vice President of NHS,Inc.
Maureen Kendall, a native of the San Francisco area, grew up in nearby Almaden (San Jose). She graduated from San Jose State University, receiving her Bachelor of Arts in Industrial Organizational Psychology and going on to bring her corporate skills to Netscape and a variety of startups as a human resources consultant. Maureen met Jeff Kendall in 1996 and soon after entered a new career, motherhood, before co-founding Little Ruler in 2004.
GIVING BACK Little Ruler is proud to donate to the following charities:
Alliance for Smiles-Non Profit helping children with clef lip/palate anomalies http://www.allianceforsmiles.org/
SMA-Non Profit helping children and families with Spinal Muscular Atrophy http://www.fsma.org/
GIVEAWAY
Little Ruler offers a TON of great clothes for kids! They have onesies, tshirts, shoes, hats, and even backpacks! Maureen, of Little Ruler has offered one lucky reader the Independent Forever black tshirt (pictured above)!
How to Enter:
(1 entry) - Tell me what your favorite item is from Little Ruler
(1 entry) - "Like" Little Ruleron Facebook HERE
(1 entry) - "Like" So Mommy on Facebook HERE
(1 entry) - Follow So Mommy by Google Friend Connect
(1 entry) - Share this giveaway on Facebook - Tag So Mommy in it so that I see it (click the lock button and change to everyone to do this).
**Giveaway will end February 18, 2011 at 5 p.m. CST. Winner will be drawn by a random number generator and contacted by email. If winner doesn't respond in 48 hours, another winner will be drawn.**
